Jennifer McClure is the executive director of the Society for new Communications research, a nonprofit global think tank dedicated to the advanced study of emerging trends and developments in media and communications. She has more than 20 years of experience in all facets of professional communications, including journalism, market and media research, media relations, public relations, publishing and strategic communications. She was co-founder and CEO of Albrycht McClure & Partners, a strategic communications firm. Prior to that, she was PR manager for Ziff Davis Events. She also worked with Ketchum Public Relations, and was a business reporter for the Hudson Valley Business Journal and a co-producer/co-host of a weekly community affairs radio program in the Hudson Valley region of New York. From 1990 - 1992, Ms McClure was vice president of research and publishing for New Electronic Media Science (NEMS), a media/marketing research and consulting firm, and was managing editor of the firm's newsletter, The Marketing Pulse, which explored such topics as audience segmentation, HDTV, interactive media, etc. Ms. McClure was the recipient of the 1993 and 1994 Eclat Award for Marketing Excellence; is a graduate of Sarah Lawrence College, holds a certificate in nonprofit management and is currently pursuing a masters degree at Stanford University.
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